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Media Outreach

Given the remarkable work your organization does, you have the opportunity to increase your reach and visibility through media coverage. Landing placements in “traditional media” (e.g., television, radio, newspapers and their websites) helps establish and/or reinforce your organization as a trusted, credible resource. As a local/national “expert” on either an education or solar energy platform, you are an important resource whom they can look to when they cover your topic area.

These are four core steps to media outreach:

Consider Your Story Angle(s)
Craft Your Media Pitch Points as Your Internal Roadmap
Develop Your Media Materials
Pitch Your Story To Your Media Targets
Consider Your Story Angle(s)
Craft Your Media Pitch Points as Your Internal Roadmap
Develop Your Media Materials
Pitch Your Story To Your Media Targets

Pitch Your Story To Your Media Targets

Send your pitch email to your contacts, tailoring each a little if possible. If you have time, it’s helpful to do a quick online search before you reach out to your media targets to see if they have covered your issue and how.

A few tips to keep in mind:

Follow-Up with Media  

For all media pitches, give the reporter a few days before you follow up by telephone or email to see if they are interested in pursuing the story.

Alert Media  

If you are pitching a specific special event, send your email pitch with the event media advisory one to two weeks before the event date.

Follow-Up with Media  

For all media pitches, give the reporter a few days before you follow up by telephone or email to see if they are interested in pursuing the story.

Alert Media  

If you are pitching a specific special event, send your email pitch with the event media advisory one to two weeks before the event date.

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All Points North Foundation provides grants for U.S.-based projects and initiatives that support our priorities: improving public middle school education and teacher training, and implementing effective solar programs and/or projects.

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