Engagement – Monitor increased connections and social media efforts across platforms (e.g., Facebook likes, Twitter followers, YouTube views) through social analytics.
Shares of posts, links, visuals, etc. – Track use of your and All Points North Foundation’s logo, visuals/graphics and other images on social media.
Social media footprint – Measure and understand results of an organization’s social media efforts across platforms using social analytics. Software like Sprout Social and Hootsuite enable users to find and engage with social media users who are influential on certain topics and have a sphere of influence. Report to All Points North Foundation the following: number of posts, total number of followers, and total number of engagements on a post (likes, shares, comments) for social media platforms, e.g., Facebook, Twitter, LinkedIn, Instagram, and YouTube.