Consider your story angle(s).

Media airtime and space are tight – you are competing against multiple news stories and media outlet priorities. So it’s important to develop compelling story angles to “pitch” to your media targets. Your proposed story should be simple, clear and stripped down to answer the following: So what, who cares and what’s in it for me (the media’s audience).

Media respond to story angles that include:

  • Real people, real stories
    For example, is there a “before and after” personal story that a family is willing to share with media? Put a human face on your issue to inspire and capture attention.


Screen Shot 2017-12-21 at 4.19.26 PMRose All Runner shares her solar story…

Recalling childhood on the Picuris Pueblo with no running water or electricity and reflecting on current day utility bills in the mountains of New Mexico, Rose All Runner shared what it meant to be the first of the Pueblo to go solar as part of APNF grantee GRID Alternatives’ national Tribal Program. More here.

  • Trends
    For example, this year’s high school dropout rate is expected to double; the interest in solar installation in homes has tripled.
  • Discovery, innovation
    For example, did your group find something unusual, new or surprising in its research or activity? Are you looking at an existing problem in a novel way? Is there something unique about your approach, method?


Robots take STEM out of the classroom, into real life…

Serving low-income families, APNF grantee Citizen Schools had a strong story angle focused on an innovative approach to introducing STEM skills: The entire 7th grade class of Joseph Browne Middle School spent a semester creating their own robots with engineers and programmers in Microsoft’s offices. More here.

  • Societal failures
    For example, failure to mentor vulnerable middle school youth may lead to decreased interest in education.
  • Magnitude
    For example, how many people in the education or energy arena are affected? Would your research or findings be helpful to a sizeable population that is particularly at risk?
  • Milestones
    Are there historical markers over time that makes this anniversary significant? Does it build on a landmark study? Is it tied to an anniversary celebration of another initiative?


Crowdsourced goal surpassed, solar donation announced… 

Surpassing its fundraising goal, APNF grantee Everybody Solar announced its donation of a 15 kW solar array to a hands-on science museum, helping it save $1,700+/year on utilities while the system also became a feature of its interactive sustainability exhibit. More here.

  • Practical tips
    Are there practical action steps or recommendations for the audience to take to address this issue or concern?