Maximizing Special Events
to Tell Your Story

Are you holding a special event to recognize a milestone achievement, announce a program kick-off or highlight program results? If your organization is considering a special event, it’s important to consider the various ways – from word-of-mouth to social media to stakeholder platforms to media and community channels – that you can tell your story.

Below is a schematic that shows ways to engage your target audiences before, during, and after your event.